Hilton Head Island and Bluffton Demographics
Hilton Head Island and Bluffton demographics reflect a vibrant Lowcountry community that blends retirees, families, and second-home owners. Hilton Head Island is known for its affluent population, seasonal visitors, and luxury real estate market, while Bluffton offers a fast-growing mix of young professionals, retirees, and families drawn to its small-town charm and expanding neighborhoods. Together, these areas showcase strong population growth, diverse age groups, and a balance of full-time residents and part-time homeowners. Understanding Hilton Head and Bluffton demographics is essential for buyers, sellers, and investors looking to align lifestyle preferences with real estate opportunities.
Hilton Head Island
Hilton Head Island, South Carolina, is home to an estimated 38,068 residents in 2024, making it the ninth largest municipality in the state according to U.S. Census Bureau data. With a population density of roughly 923 people per square mile and a median age of 59.8 years, the island is known for its relaxed pace and mature, yet active, community. The average household income is $141,072, with a 7.6 percent poverty rate. Housing reflects the area’s premium coastal lifestyle, with a median owner-occupied home value of $589,000 and a median monthly rent of $1,563 based on 2018 to 2022 estimates.
Bluffton
Just across the bridge, Bluffton has an estimated 37,716 residents in 2024, ranking as the fifteenth largest municipality in South Carolina. Its population density averages 720 people per square mile, and the median age is 40.9 years, reflecting a younger demographic that blends growing families with established professionals. The average household income is $139,786, with a 5.5 percent poverty rate. Bluffton’s median home value is $390,200, while the median monthly rent is $2,050, according to 2018 to 2022 data.
A Dynamic Lowcountry Region
Together, Hilton Head Island and Bluffton form a dynamic Lowcountry region where coastal living meets thriving communities. Whether drawn by the beaches, cultural amenities, or the blend of small-town warmth and refined lifestyle, residents enjoy a quality of life that continues to attract newcomers year after year.